The Listing Contract is a legal document that defines the obligations of the Broker and the Seller when real estate is being sold.
As a Seller, your single most important job is to choose a Brokerage and an Agent who can best represent your interests and best market your property..
If you have any special circumstances such as a relocation, an elderly family member or a new baby, your Agent can define how the property will be shown, possible possession dates and so forth, using the Listing Contract.
Remember: It's your home! It's your sale! It's your agent! Do it your way!
How many times have you heard that all a real estate agent does is place a sign in your yard and the house will sell itself? Maybe 10 years ago -- but not in today's highly competitive market!
When you sell your home using a realty brokerage company, your agent is actually your employee! Be sure you get the experience and hard work you deserve and pay for!
Here is what a professional Realtor® can do to help your property sell:
1. Prepare a Comparative Market Analysis based on current activity
2. Assist you in deciding on a competitive price and terms
3. List your home for sale at the terms you want and need
4. Develop a comprehensive marketing plan
5. Market your home locally and nationally
6. Negotiate details of your sale with your buyers and their agent
7. Monitor the progress of your escrow
8. Work with escrow and financial officers to complete all the details
Realty companies are different. Advertising, market exposure, the ability to connect with national and international buyers -- these are important tools to look for when hiring an agent. Interview several agents and compare services. As part of your Listing Contract, you should receive a written list of marketing services that your Agent will provide. Ask for it!
Now that you have selected your agent and signed the listing contract, your agent will begin to market your property. Be sure that your agent tells you what is being done and don't be afraid to make suggestions or ask questions.
Next step: You receive an Offer!
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